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Check Who Runs the Deal, Not Just the Deal

Patricia did her homework. Her story, from Tanya Muro’s book The Operator Question, is based on real cases.

She found a rental property in Nashville with an expected payout of 6.2% a year. The company running it had a ten-year track record. She read the materials, liked the numbers and invested.

What she never checked was the company itself.

The table that disappeared

Eight months in, Patricia’s quarterly update looked a little different. The table that showed how full the building was had gone missing. She noticed, but she didn’t ask why.

The reason was simple. The building had dropped from 91% full to 74%. Five months after that, her payouts stopped.

Nothing about the property had been hidden from her at the start. What she didn’t know was how the people running it would behave when things went wrong. In this case, they went quiet.

The deal is not the investment

This is the core idea of The Operator Question. Investors are taught to judge the deal: the building, the market, the loan, the projected return. Those things matter. But once your money is in, the people running the deal make every decision about it for the next five to ten years.

As Tanya puts it in the book, “the operator is the investment.”

Two things to do

Before you invest, ask the company: What’s the hardest stretch you’ve been through, and what did you do? A strong operator will answer with specifics. A weak one will change the subject to returns.

After you invest, watch your updates. When a number that used to be there goes missing, or a clear figure turns into a vague phrase, ask why. That is often the first sign, and it comes while you still have time to act. Tanya covers this in more detail in Due Diligence Doesn’t End When You Invest.

Would you have asked about the missing table?

This post is based on a one-minute video on Tanya Muro’s YouTube channel. For education only, not financial advice.